Founded in 2019 by international model Oliver Cheshire and experienced manufacturer Toby Watkins, CHÉ Studios was born with a mission to blend style and substance since inception. Deconstructed, but not without a tailored edge, CHÉ is for the modern man.
For world travellers
Specialising in cutting-edge, sustainable resortwear and swimwear, CHÉ effortlessly combines the laid-back vibes of the West Coast with the refined sophistication of the Cote D'Azur. Classically old-school, but undeniably forward thinking, CHÉ designs possess a tailored flair that effortlessly transitions from beach adventures to trendy hangouts, whether it's the vibrant city life of London or the luxurious coasts of the Balearic Islands.
STYLE AND SUBSTANCE
Inspired by fashion's illustrious past and driven by a vision for the future, CHÉ exudes a timeless charm while prioritising conscious practices in the industry. Each piece in CHÉ's collection is designed with a focus on comfort, versatility, and durability, allowing individuals to look and feel their best by the pool, at the country club, or at an after-work gathering.
As part of CHÉ's commitment to making conscious choices, CHÉ proudly incorporates Tencel™ and ECOVERO™, two sustainable and versatile materials, into their designs. Not only does Tencel offer exceptional softness, breathability, and moisture-wicking properties, but it also ensures both comfort and style in our leisurewear and swimwear collection.