About Us

About

Founded in 2019 by international model Oliver Cheshire and experienced manufacturer Toby Watkins, CHÉ Studios was born with a mission to blend style and substance since inception. Deconstructed, but not without a tailored edge, CHÉ is for the modern man.

For world travellers

Specialising in cutting-edge, sustainable resortwear and swimwear, CHÉ effortlessly combines the laid-back vibes of the West Coast with the refined sophistication of the Cote D'Azur. Classically old-school, but undeniably forward thinking, CHÉ designs possess a tailored flair that effortlessly transitions from beach adventures to trendy hangouts, whether it's the vibrant city life of London or the luxurious coasts of the Balearic Islands.

STYLE AND SUBSTANCE

Inspired by fashion's illustrious past and driven by a vision for the future, CHÉ exudes a timeless charm while prioritising conscious practices in the industry. Each piece in CHÉ's collection is designed with a focus on comfort, versatility, and durability, allowing individuals to look and feel their best by the pool, at the country club, or at an after-work gathering.

SUSTAINABILITY

As part of CHÉ's commitment to making conscious choices, CHÉ proudly incorporates Tencel™ and ECOVERO™, two sustainable and versatile materials, into their designs. Not only does Tencel offer exceptional softness, breathability, and moisture-wicking properties, but it also ensures both comfort and style in our leisurewear and swimwear collection.

Materials

ECOVERO™

This fibre is derived exclusively from FSC & PEFC certified renewable wood sources. The manufacturing process generates up to 50% less emissions and water impact than standard viscose. The result is a soft and breathable fabric.

Tencel™

Sourced from fast growing crops such as Eucalyptus yet softer and stronger than cotton. Biodegradable and efficiently produced using renewable energy and recoverable chemicals, Tencel™ is one of the most environmentally sound fabrics.

Recycled nylon

Crafted from regenerated waste yarns and fabric scraps, this exceptionally durable fabric matches the performance of virgin nylon while drastically reducing the need for new resources, leading to a significantly smaller environmental footprint.

ORGANIC COTTON

The production process of organic cotton benefits the environment by using half the energy required for conventional cotton, emitting 50% less CO2 and using significantly less water.

TENCEL™ Modal

TENCEL™ Modal fibres are extracted mainly from Beech wood which is sourced from renewable forests and controlled and certified wood sources. TENCEL™ standard Modal fibres are biodegradable, thus they can fully revert back to nature.

WATERLESS FINISHING

This process ensures minimal resources are used in the production process, and reduces the output of harmful dyeing and cleaning chemicals into our waterways whilst providing a premium feel on your skin.